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Facebook launches cloud gaming — but it’s not what you expect

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Facebook Gaming is the latest cloud gaming service on the market, and the whole project already feels a little understated. According to a VP at Facebook, Facebook Gaming won’t offer many titles at launch; it won’t replace traditional gaming hardware; it won’t offer any paid games; and it won’t even replace Facebook’s current gaming options. Instead, the real innovation lies in Facebook’s potential to sell interactive ads — even if the company wants to downplay that angle.

Information comes from a Facebook blog post, written by Jason Rubin, VP of Play. In the post, Rubin outlines five main points about the Facebook Gaming cloud initiative, as well as four breakout sections on game selection, player profiles, interactive ads and program interface. While the post downplays what it calls “cloud playable ads,” it may actually be the most important thing Facebook Gaming has to offer.

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